The University of Alberta completed a Travel Demand Management study in 2004, and again in 2007. As a result, the university is implementing a range of incentives and disincentives that will deter single occupancy vehicle travel to the university, while promoting sustainable means of transportation. An updated study is underway in 2014.
As a component of the Travel Demand Management strategy, parking inventory on campus has been reduced by 10 per cent since 2006. At the same time, parking rates have increased, with the new revenue funding alternative transportation initiatives, such as the U-pass for students.